Customized Sales Training for Small Businesses

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Small Business owners know this story well…

You start a business because you’re energized and feel passionate about your specialty. Before long, you’re feeling overwhelmed and lost, in over your head as you try to balance your passion with building your customer base. You launched your business because you’re an entrepreneur, not a salesperson. Did you make a mistake?

Don’t let sales be the monster that saps your energy while boosting your insecurities. Entrepreneurs can do sales. You just have to re-imagine what sales is. I can show you how.

Small Businesses Thrive on Sales
I focus on relationship-based selling, which is perfect for small business owners. Regardless of whether you’ve just started your business or you’ve been running it for years, knowing your customers will strengthen your connection and enable you to make the most of the product or service you’re selling.

By customizing my sales training to your small business, you will gain the tools to:

  • Approach new clients confidently

  • Ask potential and current clients key questions to understand their needs

  • Incorporate sales into your business model in a way that works for you

  • Capitalize on your own strengths to boost your sales

Tell Your Story, Connect with Your Clients
As a small business owner myself, I get what’s at stake. But I also understand that you are your business’s best spokesperson. Try not to think of sales purely in terms of red and black dollar signs; think of it as telling your unique story.

Through my approach to sales training, I’ll encourage you to give your clients a peek behind the curtain of why you started your business and what it means to you. Trust me: When they see how passionate and invested you are in it, they’ll feel more connected, confident, and willing to invest in what you’re selling.

This sales approach puts your relationship with your customers first. The sale itself will follow naturally. And who knows? Those “clients” might even evolve into friends, because instead of sewing doubt, you built trust and loyalty.